My Design Process
Whiteboard
Empathize
What motivates or discourages users? Where are their frustration points? Directly observe users and conduct research to truly gain insight into their perspectives.
Compile
Combined research to observe where users' problems exist and formulate the current and desired outcomes.
Compare
Draw parallels to conclude patterns in the users' current experiences. Identify common painpoints and plan to solve for unmet needs.
Ideate
Let it all out! Work as a team to brainstorm ideas of innovation and see what sticks. Create fluency (volume) and flexibility (variety). Work past obvious solutions.
Prototype
Gather two of three of the best innovations and build them - rapidly. Click, swipe, scroll - interact!
Test
Solicit feedback from real users. Test a variety of concepts and have the user compare. Tesing informs iterations.