Designing for humans

Realizing innovation as a practice instead of merely clinging to practices that made me successful in the past. My work requires me to straddle the worlds of technology, design, and human behavior to assure users' can complete tasks in a transparent manner.
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Strategy Driven

Big Picture Thinker / tactical specialist
A UX designer has to be prepared with the right practices and workshops to deliver on business goals that maximized the user-centered experience. Strategy is a huge influencer and should be a mandatory part of the process within the profession. I am an advocator of these processes and include them in my work.
Case Studies

Featured Projects

"If a picture is worth a 1000 words then a prototype is worth a 1000 meetings."

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Panasonic Cameras

ECommerce Web Design

Deal Market Exchange

Product Application

Samsung Television UK

ECommerce Web Design

It's not the position of the tiles but the combination of experiences

UX Discovery

Form tangible goals with proper analysis of the business objectives, competitor overviews, current user pain points, and understand what the ideal success story looks like.

Lean IA

Lean yes, but clean and mean. Practices as they are related to dileverables don't neccessarly turn products into commodities.They need to be used and tested.

Modern UI

User interfaces should be reflective of your brand but equally adhere to measured successful intraction models and platforms. A modern UI isn't about following current trends as it should instead be measured by user enlightment and clear objectives.

User Statisfaction

What does measureable success look like? Happy customers who enbrace your brand with further engagement and equally enjoy using your systems.